Blog Category: Asides

In the press: Now-To-Market Approach for new Business Models. Article in CIO Guide Spring 2017

By Peter Kerschhofer,

Martin Sirlinger has been invited by CIO Guide to share his experience in Rapid Prototyping of new Business Models for the shortest path to market.

Provide a functional Prototype for a new Business Model within days.

Developing, testing and validating within days is doable. Sclable has proven it by bringing together its Rapid Prototyping Method with the unique and innovative Business Application Development Platform. Martin explains that testing results with real users and real data within days brings enormous advantages. Simply to understand, learn and fail fast and smooth coordination – and above all the establishing of a „Culture of Doing“. Now-to-market-thinking is the new paradigm.

The Sclable Platform supports as tool for extremely intuitive modelling of Business Applications for web and mobile.

Martin scopes Sclable’s projects form small-scale B2B customer onboarding with interfacing to SAP to complex solutions for new performance based service-models. Provided for a variety of customers and industries such as Hoerbiger, Brenntag, Heinzel or OeBB.

In the press: Interview with Sclable Co-Founder Roland in StartupBrett

By Petra Breitfuss,


Roland Rust is Co-Founder and Chief Visionary Officer at Sclable. As Chief Visionary Officer he spreads the word about the Sclable Platform on conferences and other events. But when it comes to projects with Sclable, Roland is also the main Model Architect and Business Analyst. Together with the Product Owner he develops the domain model of the application. The DevTeam then builds the application based on that domain model.

In the interview on StartupBrett, Roland Rust talks to Lukas Herbst, Founder of StartupBrett, about how Sclable brings pioneering spirit into enterprises by radically reducing their time-to-market.

Roland and Lukas also dive into agile development methods and how you can use them with Sclable. Further, Roland tells about what we learned in B2B marketing and how we now support digital transformation processes and the evaluation of new business models with bringing complex applications to market fast.

 Read the full interview in German on StartupBrett

In the press: Interview with Co-Founder Roland in

By Petra Breitfuss,


Each Friday in, a startup founder is answering to a standardized questionnaire. All founders are answering the same questions. This way, the interviews stay comparable and we get an exciting insight on the different points of views. And of course also the similarities of challenges founders are facing in nowadays startup world.

On this Friday, November 30th, 2015, Sclable Co-Founder Roland Rust was answering to Christina Cassala.

Read the full article in German to find out what Roland has to say about being his own boss, the idea that lead to Sclable, the biggest challenges he had to face since founding Sclable and what year he would choose to visit, if timetravelling were possible.




In the press: Is agile Business Application Development possible? Article in Netzwoche 15

By Roland Rust,

This is a summary of an article by Roland Rust that first appeard in the Swiss IT print magazine Netzwoche (No 15) on 7th October 2015.

Can you use established OO/RDBMS technologies for agile business application development?

The belief that agile process models could fulfill the demand for agility in enterprise software projects did not come true for many companies. The reasons are not only inadequate implementation of the method or incomplete company culture. Often the cause lays in the choice of means: Afraid to become too heterogenous technologically, the decision for a software stack is already made beforehand. Without considering the particularities of the application.

The usual – but please agile!

Modern lightweight frameworks, based on Javascript and NoSQL, are the latest trend. However, they are quickly replaced by newer frameworks. Of the currently existing 225 NoSQL databank system, 30% are not developed any further.

To fulfill these conflicting requirements, companies are creating so called innovation labs, where developers use the technologies of their choice. And agility starts to look completely different immediately: Development teams often decide for various technologies, depending on the phase of the project. That way, fully functional prototypes, for example, are being developed within very few days.


Compared to the development of a prototype, implementation and maintenance have different demands on agility and reliability. Now it is important to come back to technologies and concepts, that show an older development history.

Solid architecture, flexible software stack

Successful, modern business applications, that also come to the market in a timely manner, are rare.The trick is to create an environment for software development, that makes both things possible: free development of modern applications, using the entire range of state-of-the-art technology on one hand, and secure and reliable application architecture for the implementation on the other side.

 Download full article in German

In the press: Interview with Sclable Co-Founders Peter and Martin in Fachheft 37

By Petra Breitfuss,

The interview WITH Sclable was first published in October 2015 IN Fachheft 37

Fachheft is a monthly published Austrian print magazine, that covers trends and B2B topics around the Viennese stock market.

In this interview with two of the four Sclable Co-Founders, Peter Kerschhofer and Martin Sirlinger talk with Christian Drastil about Sclable’s success stories, scalability, a possible IPO and why winning three customers weights more than winning a financing.

Christian Drastil himself is expert on the Viennese stock market and chief editor of Fachheft.

What Sclable is all about

Peter lines out Sclable’s approach of getting fast results and arriving to the customer quickly. Also he talks about how Sclable makes agile development possible and therefore saves time and resources. And he summarizes what in the end Sclable is all about: Use Sclable wherever data is managed through processe involving people.

What’s behind Sclable’s growth

Martin explains the foundation of Sclable’s growth: the Sclable Ecosystem, consisting of knowledge transfer through our developer portal and the Sclable Academy on one side, and the winning of partners and the Sclable marketplace on the other side. The Sclable marketplace is the highlight of Sclable’s scaling where developers can purchase and/or contribute functional packages to extend the Sclable application.


 Download Fachheft 37 with full interview on page 7 in German

DDD Europe 2016

By Roland Rust,

Sclable Framework


DDD Europe 2016

Great reason to visit Brussels, Belgium in Jannuary 2016. Meet the DDD community and hear the leading experts on Domain Driven Design, including Eric Evans and Mathias Verraes, at DDD Europe 2016, a  two day conference. Modelling and design, systems thinking, architecture, testing, visualisation, and more.

Sclable was selected into the Business Initiation Program GoSiliconValley

By Petra Breitfuss,

Sclable Framework


Go Silicon Valley

The Austrian Office of Foreign Trade (Aussenwirtschaft Austria) is giving up to 16 Austrian companies the possibility to spend 1 – 3 months in a Businss Accelerator in Silicon Valley.

During the Business Initiation Program GoSiliconValley, the chosen companies get the chance to immerse into the Silicon Valley ecosystem and explore business development, fund-raising and other strategic partnership opportunities. In other words, learn, learn, learn.

After a multiple staged selection process, Sclable was selected as one of them! We are excited and ready to spend 3 months in the Business Accelerator Plug and Play Tech Center.

World, here we come!

In the press: Sclable in Die Presse am Sonntag

By Petra Breitfuss,

Article: Effizienter arbeiten: Die Erben des Email

The article “Effizienter arbeiten: Die Erben des Email” first appeared in the Austrian print journal die Presse am Sonntag on January 4th, 2015. There is also an online version available.

Read the full article in German to find out how Austrian Startups like Sclable, Usersnap and Crate support and facitlitate co-working for heterogeneous teams and make complex technical procedures understand- and usable for everybody.

Sclable developed a Core Engine, that knows to program. The most important part of the Sclable Core Engine is a software generator for agile development of business applications. Based on the individual processes of the company, it generates a living application that can be changed fast any time, in real time.

With the Sclable Business Application Development Platform, you can develop your specific application autonomously and apply changes any time. Business departments and IT can act independently and fast, reducing impact to resources (time, finances and personnel).


B2B startups are back and they are here to stay

By Petra Breitfuss,

Sclable Framework

A summary of Conner Forrest’s article “How B2B startups made it back to center stage”  (


In the late 1990s, enterprise software touched already nearly every point in the employee’s workflow. Nevertheless, the interest in enterprise software began to fade. The market was not receptive and the costs to start an enterprise software company were very high. Software was not only expensive to build, it was even more expensive to market and distribute. VC firms stopped investing in enterprise technology and big vendors were forced to optimize for cash flow and maintaining market shares. This is why investing in or acquiring startups stopped.


However, the declining of enterprise innovation did not stop consumer technologies to advance.

People in the 2000s used their own PC to surf the web and get access to things that would help them personally and not only at work. When looking at the building of consumer technology, enterprise startup founders realized that they could make a lot of money if they scaled a B2B company as fast as a consumer company. Following this thought, they identified 4 aspects of building consumer technology products that they wanted to replicate in an enterprise product:


  1.       Building cheaply
  2.       Hosting vs delivering on-premise
  3.       Low-cost sales model
  4.       Quick implementation with client


Together with this business model, consumer innovations such as the collaborative aspect of social media or the accessibility of mobile and Wi-Fi were imported to the enterprise.


In the early 2010s, IT departments, encouraged by a stable market, started to search for new products and services.

It became apparent that the big software vendors can not keep up with the agility or the innovation that came from startup companies. The ability to act agile created three major opportunities for enterprise startups: disruption, R&D in sponsored incubators, acquisition.


Together with the market, the user behavior changed, which would also translate to the enterprise.

The need for products “to just work” led to the demand for automation and quick updates. Besides this, design and usability played a bigger and bigger role.

As the line of who is an enterprise user and who is a consumer user blurs – after all, may it be enterprise or consumer, it is the same person using the technology – products fitting the user’s need for intuitive, visually attractive and easy to use tools had to be created.


Nowadays it is considerably cheaper to build a startup company.

New technologies such as the cloud, platforms and models make it easier, quicker and cheaper to build a startup and it is easier for a B2B startup to grow and meet the needs of large customers.


Enterprise startups are coming back and they are stronger than ever.

Or as Conner Forrest puts it, “Enterprise technology is sexy again.”


Large software vendors vs agile in-house development

By Petra Breitfuss,

Sclable Framework

IT buyers calling it quits with Silicon Valley

On one side you find large software vendors of Silicon Valley that cannot respond fast and flexible to changes. On the other you have agile in-house software development of cross-functional, self-organized teams.
Many enterprises see developing innovative technology more and more as a core domain of their business. As they start building their own software and stop buying from large vendors, a big market shift is happening. Matt Asay lines out this development regarding the roles of software vendors, IT customers and developers in his article “IT buyers calling it quits with Silicon Valley” on