By Todd Cesaratto,

An Austrian Thanksgiving

While, on 24 November, America ate its way to turkey-induced torpor, Martin Sirlinger extolled the virtues of staying nimble: “Vienna, all of Austria in fact, is a great place for rapid digital innovation,” said Sirlinger, “already you can see a vanguard of agile companies, small and large, rolling out truly innovative digital transformation programs. It is our job to let the rest of the world know about the great things happening here.” The context for these remarks was “The Digital Enterprise – Business Processes in the Age of Digitalization,” a conference organized by LSZ Consulting.

Corporate Transformation

Sirlinger delivered this message during the morning podium discussion titled: “Corporate Transformation in the Age of Digitalization: Strategies, Structures, and Innovations.” In addition to Sirlinger, Alexander Bockelmann of UNIQA Versicherungen, Erich Schuster of Österreichische Lotterien, and Hannes Cizek of Raiffeisen Zentralbank were on the panel, giving input regarding the challenges that large corporations face when launching digitalization projects. Sirlinger offered one approach to mastering these challenges: “Start doing — buy or borrow the tools you need for the rapid realization [Umsetzung] of your digital business needs, and use them.”

Martin on LSZ podium

Martin (second from left) “talks turkey” on the topic of corporate transformation with (l-r) Hannes Cizek, Leiter Digital Banking & Innovation Management, Raiffeisen Zentralbank, Erich Schuster, CIO Österreichische Lotterien, and Alexander Bockelmann, CIO/CDO UNIQA Österreich Versicherungen.

Blast through the Barriers

In the afternoon, Sirlinger also led a round table discussion, titled “Blast through the barriers: Now-to-market thinking for digital development.” Executives from UNIQA, energie Burgenland, and KSV 1870, all shared perspectives on what it means to plan for and manage successful digital development.